Turning customers into ambassadors
The main goal of any business is to attract and keep customers. Unlike newcomers to the industry, we have the advantage of a large and
geographically diverse customer base built over a century. In today’s competitive world however, we know that past relationships alone are not enough to sustain loyalty, to make a customer “stick” with us. That’s why retaining our customers remains an important strategy for success in 2010.
To us, retaining customers means more than just keeping them happy. Our goal is to have our customers spread the news about us, to “talk up” our products and services with friends, family and neighbours; to be, in essence, Bell Aliant ambassadors. To do this, we will play to one of our traditional strengths: our ability to provide the best full suite of communications services available.
Bundles of services
Our comprehensive lineup of services – local phone, long distance,
Internet, wireless and TV – allows us to offer a whole home experience
for our residential customers. From young people just starting out to
empty nesters, our bundles are designed for every lifestyle and can be
personalized to suit a customer’s individual needs. Business customers,
no matter their size, benefit from integrated voice data and Internet
solutions and have access to the best technology and competitive
pricing. Our goal is to make it easy for our business customers to get
the services they need, so they can focus on running their businesses.
The challenge of changing needs
Earning the loyalty of customers is not a “once and you’re done” project. We must be vigilant that we are providing the right mix of products and services, even as
lifestyles and needs change. Sometimes this means anticipating our customers’ needs.
In 2010, we will make our bundles even better by adding more standard and high-definition channels
to our TV service and by offering more long distance options, enhanced email service, and other new,
appealing features. To help keep our most valuable customers loyal, we will reach out to them to ensure
they have the right bundle for their needs and are getting the greatest possible value.
